Now, Go Through a Portal to Buy on Amazon

To save when shopping online it is well established that you should (1) run a quick search for coupons and (2) shop through an online portal if you can. But until recently, if you were buying anything on Amazon, there was no way to double-dip. You could of course get points/miles through your credit card, but there wasn’t any portal offering points/miles or cash back for Amazon purchases. This changed very recently: now, US Airways’ Shopping Mall now gives 1 mile per $1 spent on amazon.com and Hawaiian Airlines’ eMarket gives 2 miles per $1 spent!

If you are a member of any of these two airline programs and make a lot of purchases on Amazon, this is amazing news. All you have to do is register at the respective portal, and remember to reach Amazon by clicking through the portal link rather than typing it on your browser bar directly when making a purchase.

Amazon.com now on Hawaiian's eMarket

If you shop on Amazon frequently but are not a member of US Airways’ Dividend Miles or Hawaiian’s HawaiianMiles frequent flier programs, there may still be something in it for you. Depending on how much you shop, it may be worthwhile to set up an account with either of the two programs and start accumulating miles anyway. A purchase here and there may not seem to make a difference, but given that membership is free and, for both programs, miles do not expire as long as you have an activity in the account every 18 months, if you buy stuff on Amazon there’s really no reason not to set up an account. In the worst case scenario, your miles expire and you earn nothing – and lose nothing. In the best case scenario, you either shop frequently enough to keep the account going and accumulate miles for a ticket eventually or, even better, you learn that you spend more on Amazon than you anticipated and earn a free ticket in no time.

When deciding for which of the two programs to sign up, there are some things to consider. On one hand, US Airways is a larger airline with more partners, so if you are looking for a mileage program in general, it’s a good bet. Once you’ve set up the account, you can always credit flights you take on US Airways as well as on other Star Alliance members, including United/Continental and international carriers such as Thai and Lufthansa, and accumulate miles even faster.

On the other hand, while Hawaiian is not in an alliance and only has 4 airline partners (Delta, Island Air, Korean Air, and Virgin Atlantic), its portal offers twice as many miles per dollar spent on Amazon. So, if you don’t fly on any of US Airways’ or Hawaiian’s partners, or already have your favorite frequent flier program, Hawaiian may be a good option just for earning those Amazon miles.  Also, as has been pointed out by some very savvy people who know the ins-and-outs of frequent flier programs, every 5000 HawaiianMiles can be converted into 10,000 Hilton HHonors points, making this a compelling deal for Hilton HHonors members too.

Amazon’s new participation in US Airways’ Shopping Mall and Hawaiian’s eMarket portals is exciting news in general.  For members of HawaiianMiles, US Airways’ Dividend Miles, or Hilton HHonors benefits could be great. But even if you aren’t a member of any of these programs, if you shop a lot on Amazon, there are probably still gains to be had by going through one of the two portals. And if you’re still not convinced, you could also sit back and wait: maybe Amazon’s participation in these two portals is a sign of even better times to come, when Amazon is giving miles, points, or cash back on every shopping portal out there.

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