This Week’s Five Loyalty Deals

Loyalty programs are already set up to reward customers for their frequent patronage by offering points, miles, or exclusive discounts.  But sometimes there are periodic promotion periods in which the reward system is ramped up either to pick up sales during a down time or simply to encourage continued customer loyalty.  Either way, there are savings to be had or extra points or miles (eventually converted into extra savings or a freebie) to be earned.

Here are five loyalty deals for this coming week or longer:
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Rewards in Checking: Bank of America

Barring the rare interest-yielding accounts, it is hard to get much out of your checking account besides the money you already deposited into it and some checks.  But using programs associated with you bank may get you a little more.  Two weeks ago, I wrote on how to make the most of your Citibank account using the ThankYou network, and today I will cover Bank of America.

Bank of America hosts Add It Up, an online shopping portal offering cash back for purchases you make through it.  Of course, there are several other similar portals, such as ShopDiscover, UPromise, and each of the airline portals, and Add It Up won’t always have the best deal.  However, it is worth a visit when you online shop, since the top cash back offer varies by retailer and the cash back earned through Add It Up is deposited directly into your Bank of America checking account – unlike ShopDiscover, for which there are thresholds for cash back redemption, and UPromise, which has a threshold and only makes transfers quarterly. (Click here for a previous post comparing different cash back offers and here for last week’s NYTimes’ Your Money column’s explanation on online shopping portals).

Moreover, unlike most other online portals, Bank of America has a good range of in-store partners as well – at least until the end of 2009.  Once you register your Bank of America checking account for the Add It Up program, you can get a 5% cash back for purchases you make at Staples, Barnes & Noble, Sephora, Macy’s, and Radio Shack stores and at Olive Garden and Burger King restaurants.  This offer runs until December 31, 2009, and is limited to $250 in cash back.  Once you enroll in the Add It Up program, just use your Bank of America check/debit card when shopping at these stores and the bonus will be credited straight into you checking account.  And don’t forget that you can always combine these cash back offers with store coupons.

With Add It Up, it is almost as if Bank of America is paying you to do your holiday shopping – or at least giving you a discount for doing so.