Competing for a Slot in Your Wallet

Big news: Chase is unveiling a new Ultimate Rewards program for its credit cards to compete directly with American Express’ Membership Rewards loyalty program and Citi’s Thank You Network program.  For now, the program doesn’t seem as large or rewarding as Citi’s ThankYou Network.  You can only earn points through two credit cards (the Freedom and the new Sapphire), where you get a point for every dollar spent or three points for every dollar spent in categories (restaurants, clothing, gas) that change each quarter.  This is similar but still not as good as Discover’s 5% Cashback Bonus program.  You can also earn points by shopping from retailers through the Ultimate Rewards Mall, much like the Thank You Bonus Center and ShopDiscover.  You don’t, however, get extra points by linking your Chase bank account to the rewards program, and although Chase doesn’t have an Expedia counterpart, you can also earn points by booking travel on the Ultimate Rewards website.  Regardless, having one more choice in the credit world is good from a consumer’s prespective and hopefully Chase will improve its new rewards progam to make it more appealling and more competitive.

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Thank You in So Many Ways

I recently applied for the new Citi FORWARD Visa Card, because I will resign from my company in a few months and be forced to relinquish my corporate Diner’s Club MasterCard. The Citi FORWARD is a pretty neat credit card and I will go into more details at a later post. For now, however, I would like to talk about the Thank You Network, which I recently discovered and which serves as the rewards program for all Citi-affiliated credit cards, financial products and services.

A unique feature of the Thank You Network is that you can amass all the points you have collected from various places into one consolidated account. Below are some of the ways to earn points:

  1. Use a Citi credit card, such as the Citi FORWARD.
  2. Link your Citibank account to your Thank You account. If you have a Citibank account (either the Access or Basic Checking), an ATM card, and a direct deposit set up, this will earn you 25 points each month. Think about it – you don’t have to make a single purchase and you still earn 25 points each month.
  3. AND if you do use your ATM card, you get a point for every $2 you spend on purchases with your signature (meaning you click “Credit” at the machine and sign your name) and for every $3 you spend with your pin (meaning you click “Debit” and enter your pin number).
  4. Make purchases through retailers at the Thank You Bonus Center and earn bonus points. For example, currently you can earn 3 points for every dollar you spend at iTunes.
  5. Book hotels, cruises, and vacation packages through Expedia. Of course, you should only do so if you were to come across a good deal. You can also earn points on flights if you book a hotel stay at the same time. In this scenario, you would earn frequent flier miles for the flight and Thank You points for both the flight and hotel.

And I am not even done. Once you are ready to redeem your points, the Thank You Network’s reward collection is akin to an Amazon store. You can redeem points for books, DVDs, music, and electronics, etc.  There is even a sale section, where you can get items at a discounted number of points.  In addition, you can also trade your points for a student loan rebate to pay for your student loans. A $25 rebate will set you back 3,300 points. 

Obviously, I am not advocating that everyone switch to/set up a Citibank account or sign up for a Citi card; I was simply struck by how quickly and easy I can earn points through the Network and the many rewards options I have to redeem my points. If you just graduated and are still wondering which checking account to get and/or for which credit card to apply, I think the Thank You Network presents a pretty compelling case to become a Citi customer.