To Get Your Money Back, Persistence is Key

A few weeks ago, I came across the Consumerist‘s 2010 March Madness-themed bracket for “Worst Company in America.”  It is currently in the Elite 8, with strong contenders including Bank of America, Comcast, and Ticketmaster (to see the full bracket, click here).  This competition is great, as it gives consumers a vehicle for expressing their dissatisfaction with service received from less-than-great companies.

But the fact is that none of the consumers will get their money back simply by voting against companies – the only one who can give you your money back is the company that has disappointed you, and they will only know that if you get in touch with them directly.  And persistently.